The Paid Social Playbook
Run Paid Ads With Strategy
A 4-week live course designed to help you confidently build, launch, and optimize paid social campaigns that actually perform.
What This Course Is
The Paid Social Playbook is a live, practical paid social course for people who are tired of throwing money at ads without understanding what’s working, and why.
This class breaks down paid social in a way that’s clear, strategic, and usable, whether you’re running ads for your own business or managing campaigns for clients.
No hype. No hacks. Just how paid social actually works.
Who This Is For
This course is for you if:
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You’ve boosted posts but want to run real ad campaigns
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You’re a business owner, creator, or marketer running your own ads
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You want to understand Ads Manager instead of fearing it
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You’re tired of guessing when ads underperform
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You want to make smarter decisions with your ad spend
This course is beginner-friendly, but not basic.
Course Details
Live, 4-Week Class
Date: Thursdays: February 19th – March 12th
Time: 7:00–8:30 PM (ET)
Location: Live online
Each session is 90 minutes, with real-time teaching and space for questions.
What We’ll Cover
Week 1: Paid Social Foundations
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How paid social actually works
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Campaign objectives explained
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What makes ads succeed or fail
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Common mistakes that waste money
Week 2: Campaign Structure & Targeting
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Ads Manager walkthrough
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Campaign vs ad set vs ad
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Budgeting & pacing
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Audience targeting & retargeting basics
Week 3: Creative Strategy That Converts
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Why “pretty” ads don’t always perform
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Messaging, hooks, and offers
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Creative formats that work
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Testing without chaos
Week 4: Reading Performance & Optimizing
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Metrics that actually matter
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How to diagnose underperformance
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When to optimize vs wait
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Scaling responsibly and confidently
Pricing Options
Individual Classes:
$49.99 per session
Full 4-Week Series:
$175 total (save over $20)
If you know you want the full framework, the 4-week option is the best value.
Why Learn From Me
I do not just teach paid social. I actively run it. In addition to managing paid social campaigns for brands and organizations across multiple industries, I also run Meta ads for my own business, Shades of Cinema Shop. By consistently investing in paid social, the shop has generated more than $100,000 in revenue each year through Meta advertising. This means the strategies taught in this course are not theoretical or outdated. They are the same systems and decisions I use in real time while managing live campaigns with my own budget.
I have more than 10 years of experience in paid social and performance marketing, working with a range of companies and organizations. Over that time, I have managed campaigns with budgets ranging from small test spends to six figure monthly investments, with total annual spends exceeding $1 million.
This experience has allowed me to see how paid social performs at every stage of growth. I understand what works when budgets are limited, what changes as accounts scale, and how to make informed, steady decisions when performance fluctuates.
This course is built on hands-on experience and proven strategy, designed to help you run paid social with clarity, confidence, and intention.
Choose your option and secure your seat.
Spots are limited to keep the sessions interactive.